Search Engine Optimization
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We provide more tools and more support to help deliver better SEO and faster results. We own our technology and have designed a platform that’s easier to work with. Our SEO services are completed in-house by our own team of search engine experts. Our clients love working with RAM because we offer complete transparency. Not only will you get results, you will also learn how we do it.
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We Get Results For Our Clients!
Results are what really counts. Our work has produced top search rankings for clients in some very competitive niches. Most importantly we do things the right way so that our SEO clients can enjoy higher rankings and traffic for many years to come.
Our Month to Month Service Offers Peace of Mind!
We understand that some companies have had bad experiences with SEO providers in the past. We also understand that search engine optimization might be something that some businesses haven’t tried before. We offer SEO services with monthly agreements. We enjoy working to earn your business!
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(SEO) Search Engine Optimization
In the field of digital marketing, SEO or search engine optimization seems to be frequently misunderstood. It’s not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed.
If you want to fully understand how SEO marketing operates, keep reading below. We also further discussed its importance to your business.
What Is SEO & how does it work
SEO is an organic way of driving traffic to your website through Google, Bing, and Yahoo search engine results. Let’s say you search for a particular keyword in Google, your website should be on top of the first page of the search engine result. Your website will get a higher position on the result page when you optimize it more.
In other words, SEO is a marketing strategy that helps you improve the bulk and quality of your website’s traffic. As Google works toward ranking high-quality websites, it’s also safe to say that SEO works as a quality control for websites to make quality structure and content.
SEO can’t be accomplished overnight. It entails a series of steps to improve the rank of your website on search engines and thus achieve free organic traffic flow from multiple search inquiries. By steps, we mean that you’ll notice good results once you follow every step.
For better understanding, let’s break down the meaning of SEO in three phrases:
- A marketing strategy: Your marketing efforts will produce the best results if you understand SEO. An optimized website can increase organic traffic and produce leads. When writing content, make sure that it relates well to your audience.
- A technical job: Finding out the best practices of SEO is crucial if you want to get ahead with the competition. People that are experts in SEO are on demand because they bring a high return on investment (ROI).
- An interesting subject: Making very good content and producing leads is actually quite astonishing. You need to be updated with the new algorithm changes and keep up with the progress of SEO.
So, how do the search engines rank your website? They use a unique algorithm to calculate various factors, such as page speed, content quality, and mobile device accessibility. Other algorithmic factors are:
⦁ Keywords ⦁ Website composition ⦁ User experience ⦁ URL structure of your website and pages ⦁ Links to other websites ⦁ Quality of images
If you want to improve your SEO ranking, avoid using the automatically generated content. You should start making pages with original content and stop participating in link schemes. The simplest way to implement SEO is to create pages mainly for users.
Why SEO is Important for Businesses
Increase In Web Traffic
Landing on the top 5 results of the search engine page can help increase traffic to your website by getting the majority of the clicks. More clicks mean more leads to sales. Your website is more likely to appear higher on the search engine page if you use relevant keywords in making title tags and meta descriptions.
Actually, most people don’t go to the second page of the search engine. There’s a higher possibility that you make another search terms rather than going to the second page. According to statistics, about 75% of people never made it to the second page of search results.
High ROI
Whether your website is e-commerce or not, SEO offers measurable results that can be easily tracked. You can monitor almost each strategy aspect, including traffic, leads, and conversions. Comprehensive analytics can help you determine the demographic data and other user metrics.
For e-commerce websites, SEO can help you see the routes customers take to complete a sale. It even helps you determine which keyword they used to search for your website before buying. For other websites, you can compute the value of your SEO strategy by determining the lead conversions.
Cost-Effective
Compared to outbound marketing strategies, like cold-calling, SEO is an inbound strategy that targets the right audience who’re actively searching for your product or service on the internet. This helps you cut down the cost of generating leads and qualified traffic.
Beat The Competition
Many businesses realize the high benefits of SEO. Your business rivals also know this that’s why you should also step up your game. Try to appear before them so you can get the majority of the hits that can transform to sales.
Increase Brand Awareness
Getting the top spot on search engine result pages can mean more exposure for your site. It also helps users link the targeted keywords to your brand. Since it’s commonly assumed that companies on the first page are credible, you can foster trust with your potential and existing customers.
Why is SEO Marketing Important?
Here are some of the reasons why SEO marketing is important.
Online Visibility
If your website is shown on the first page of search engine results, then it gives more exposure. If not, then your company is basically invisible. According to the 2011 Google and Bing study, 70% of traffic through clicks guarantees a top spot on the Google page.
Qualified Traffic
Getting the top position on the search engine results page also drive qualified traffic to your website. This is the key to measure the return on your SEO investment. Using a more specific keyword is the best way to increase qualified web traffic.
Builds Credibility
It’s a common perception that companies listed on top of the search engine results are highly credible. In the minds of users, your ranking on the page is a vote of credibility. If your company is listed on the next pages, then people might hesitate to visit your page.
SEO is a great strategy for promoting your website. You can ask your users to share your website on social media networks, like Facebook and Twitter. Good SEO marketing practices also help enhance the user experience of a website.
Why SEO Marketing is Required for Your Business?
Your business should have a website and a fundamental understanding of how search engines operate. In that way, you’ll succeed in driving traffic and sales through SEO marketing. Of course, you need to keep updated on the SEO changes so you’ll know what branding to play.
Here is a list of reasons why your business should invest in SEO marketing.
Most Favorable User Experience
SEO can offer your users with the fastest, best experience ever. The goal of every search engine is to provide what the user is looking for. When it accomplished that, both the users and search engine are happy. It’s more likely that a visitor will return when he or she is satisfied with the service or product.
Can Increase Your Reach
People, nowadays, use the search engine to look for products and services. If your business is on top of the page, then it can get more clicks. When the customer is satisfied with your product or service, then he or she tells all his friends on social media. This sharing of links can help increase your customer base quite fast.
Increase Conversion Rates
SEO marketing is a good way to attract customers who are already searching for your product or service. You don’t need to spend effort and money in promoting your business. All you need is to be on the top 5 of the search engine results. The battle doesn’t stop here though. You still need to create quality content and structure that will appeal your users
Is SEO Marketing Still Important?
It’s Still Working
You might think that SEO is dead because Google pulled the organic traffic recently. Well, you’re wrong because the techniques stay good. As long as you’re concentrating on optimal user experience while doing SEO tactics, you’ll achieve organic traffic and higher ranking
It Won’t Stop Being Effective
Based on the development of search engines, it’s unlikely that SEO will stop being effective in the future. To some degree, video and audio queries rely on keywords like conventional text-based content.
Increase Market Share
Search engines allow you to increase your market share. About 80-90% of consumers read online reviews before buying, and this percentage is only expected to rise. In the near future, everyone would be searching for products or services on the internet. With an organic SEO in place, customers will be able to find you easily.
Growing Popularity Of Mobile Devices
Nowadays, many people are using mobile devices to search the internet. With this trend in mobile usage, a new field of SEO techniques has been introduced to companies. The new trend is local search optimization.